At Thrive we work with a collective of like-minded food and nutrition experts to deliver projects that help people to eat well. We are based in Melbourne, Australia but work with clients, big and small, across the globe.
Our services include recipe development, nutrition analysis, writing for consumer, trade and health professionals, marketing communications, food and health policy analysis and strategy development.
Please see our services pages and our journal for examples of our work.
About Vanessa Clarkson
Thrive was founded in 2012 by nutrition and food policy expert, Vanessa Clarkson.
Vanessa is a dietitian with expertise in food policies issues and has special interests in plant-based diets, maternal, infant and child health and retail nutrition. She currently acts as an independent advisor to the Australian Government through her roles on the Healthy Food Partnership as co-chair of the Reformulation Working Group and as a member of the Health Star Rating Advisory Committee.
She has recently written her first book with Murdoch Books – Real Food For Babies And Toddlers.
You can find out more about Vanessa and her food philosophy through her website www.vanessaclarkson.com.
BSc (Hons) Dietetics (First Class) – Leeds Beckett University
MSc Food Policy (Distinction) – City University London
Brief Work History
Asda & Wal*Mart
Vanessa worked in NHS clinical practice before managing the nutrition department at Asda, the UK’s second biggest food retailer. There she introduced a series of industry-leading responsible nutrition policies across Asda’s private label portfolio, including the removal of all artificial colours, flavours, flavour enhancers and industrially-produced trans fats; the attainment of Food Standards Agency salt reduction targets two years ahead of deadline and the introduction of a hybrid front of pack labelling system that combined traffic light colours and Guideline Daily Amounts – the first of its kind, and one that has now been adopted by the majority of the UK food industry. During her time at Asda, Vanessa also shared her expertise with Asda’s owner, Wal*Mart, and helped with the establishment of their first sodium reduction policy.
Vanessa then moved into manufacturing where she headed up nutrition at Innocent Drinks. Working in the marketing function, she was responsible for, amongst other things, their healthcare professionals communication program and contributed to Innocent’s successful recipe book, Hungry?
More recently Vanessa led the nutrition function for Coles, Australia’s second biggest food retailer where she overhauled their nutrition labelling policies. Through her leadership, Coles became the first brand in Australia to introduce the Government’s new Health Star Rating system – now implemented across thousands of private label products.